A Guide to selling engagement rings Print this pagePrint this page

A Guide to selling engagement rings



If you’re looking to sell engagement rings for whatever reason, Hatton Jewels has put together everything you need to know, from getting the most for your ring, to making sure it goes to a good home, and avoiding the mistakes people make selling engagement rings, so read on to find out everything you need to know. 

Research your ring’s value

It can be tempting to sell your engagement ring quickly online, but a little bit of research and patience can go a long way to ensuring you secure a fair price for your piece. Research can also help you make a sale more quickly if you determine everything you need to know about it.

To help figure out the resale value of your engagement ring, firstly we would recommend checking firsthand listings. Taking a look at all the new rings currently being sold that are similar to yours will help you discover if the style particularly popular at the moment, or, perhaps a style that is a little harder to find? These could be good points to mention to potential buyers later down the line.

Next, browse second-hand prices. Spend some time browsing second-hand rings in the same price bracket. This can provide a realistic idea of how much people are willing to spend.

Gather documents needed for resale

An engagement ring is a high value purchase. That means that people interested in buying your ring will probably want reassurance on its authenticity. If you’re able to provide paperwork, it’ll go a long way to appeasing concerns.

Proof of Purchase 

Do you still have your original proof of purchase on file? This can be especially handy if you bought your ring from a big-name jeweller. 

Grading Certificate 

A grading certificate from a certified jeweller lets potential buyers know how your precious stones and metals have been graded. This will put weight behind your words and make buyers more likely to trust you.

Protect yourself

Selling your ring online can bring higher rewards, but can also pose a few challenges. Protect yourself from possible pitfalls with these hints.

Provide High-Quality Photos

One of the most common reasons for customer dissatisfaction is misaligned expectations. Try to mitigate this problem by taking lots of clear photos, including plenty of close-ups. Include how the ring looks on a finger and a variety of different angles.

Don’t Exaggerate

It can be tempting to exaggerate a ring’s advantages when trying to sell it. If you overpromise and underdeliver, you might have someone trying to return the ring after purchase. Honesty is definitely the best policy here.

Get Proof of Postage

No matter what the buyer says, don’t ever post a high-value item like an engagement ring without making sure you have proof of postage. This will protect you if the ring is lost in transit. It will also provide proof if the buyer is tempted to claim the ring never arrived.


If you’re looking to sell engagement rings, simply book an appointment online, or give us a call on 0203 116 0069 and speak to one of our friendly, expert members of staff who can help guide you through any type of jewellery purchase. We are highly regarded jewellery professionals who can usually offer more than you would receive at an auction, and offer fully insured postage and part exchange options. We also offer jewellery valuation for insurance purposes, or if you have some vintage jewellery you’re looking to sell, use our selling jewellery page. 


We’ve helped thousands of customers over the years design custom rings (with our design your engagement ring service), choose the perfect present for an anniversary, sell jewellery and choose jewellery for many special occasions, so if there is something you’d like but can’t see online, we’re confident we can make it to your exact needs, just get in touch.