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    Choosing The Perfect Diamond Shape


    There are many different shapes of diamonds, the below are the most popular cuts that are available. 

    Round Brilliant Cut – The round brilliant cut diamond is the most popular diamond shape and they account for more than three quarters of all diamonds sold.

    For almost 100 years, diamond cutters have been using advanced theories of light behaviour and precise mathematical calculations to optimise the fire and brilliance in a round diamond. Each stone has 57-58 facets and it is the only shape to have the perfect proportions defined

    Emerald Cut – Emerald cut diamonds are among the more popular fancy cuts. These gemstones have longer lines and are usually less fiery than a round brilliant cut but instead have wider more dramatic flashes of light. Not all Emerald cuts are rectangular; the proportions can vary to the point of it appearing square.

    When choosing an emerald cut diamond it is important to pay attention to the quality of the diamond. It is better to go for a higher clarity grade because inclusions are more noticeable, plus the lower colour grades can sometimes show within the outer facets.

    Asscher Cut – The Asscher cut diamonds were the first cut to be patented, it was developed by Joseph Asscher in 1902. The cut was further developed to its current specifications in 2001 for a more brilliant shine. Asscher cut diamonds are very similar to the emerald cut however its proportions are more equal.

    When choosing an Asscher cut diamond it is important to pay attention to the quality of the diamond. It is better to go for a higher clarity grade because inclusions are more noticeable, plus the lower colour grades can sometimes show within the outer facets.

    Cushion Cut – Cushion cut diamonds have rounded corners and larger facets to increase their brilliance. It is based on the antique cushion cut which is a combination of round and square outlines, the soft edges created give it its name.

    This unique cut is popular for its antique look and romantic style, these diamonds evoke natural shine and beauty.

    Radiant Cut – The radiant cut has 70 facets is know for its cut corners. This cut has the class and elegance of an emerald cut diamond with out loosing the brilliance. The proportions can very from it appearing rectangular or square, this cut is particular popular with fancy coloured diamonds.

    The radiant cut is the first rectangular cut to have the same facet pattern (therefore sparkle) as a brilliant cut diamond.

    Princess Cut – The princess cut is sometimes referred to as a square modified brilliant, as its faceting style is similar to a round brilliant, with triangular and kite shaped radiating from the centre.

    Princess cut diamonds can have between 49 and 78 facets, the more facets the greater the brilliance. Although it is a relatively new cut it is becoming increasingly popular as it offers both style and excellent sparkle.

    Oval Cut – Oval cut diamonds are very similar to a round diamond except that it is an elliptical variation. The shape presents a larger surface area than a round brilliant diamond and accentuates long, slender fingers.

    Although there are many other cuts such as Pear Shape, Marquise Cut, Heart Shape, Trilliant Cut and Baguette Cut. These shapes are less commonly used in engagement rings.

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    Hatton Jewels,
    5 Hatton Place,
    EC1N 8RU
    Opening Hours
    Monday to Friday 9:30am to 5:30pm
    We are open by appointment only:
    Evening and early morning appointments available upon request.
    Terms and conditions of sale for Hatton Jewels

    These terms and conditions relate to the use of Hattonjewels.com website and any purchase from Hatton Jewels Ltd, Registration Number: 06241877, and whose Registered Office Address is 57-59 Queens Road, Buckhurst Hill, Essex, IG9 5BU


    All orders for Goods shall be deemed to be an offer by the Buyer to purchase Goods pursuant to these Terms and Conditions and are subject to acceptance by Hatton Jewels Ltd. Hatton Jewels may choose not to accept an order for any reason.

    When the item you wish to purchase is not available from stock you will be notified and given the option to either wait until the Goods are available from stock or cancel the order and receive a full refund within 30 days.

    Bespoke Items

    Items that are manufactured from our Build Your Own Rings range are not eligible for a full refund however a life time credit note will be issued for the full value of the item. If the item you received was a special order for a non-standard ring size* or if you ordered a Bespoke Item made to order, we regret that it can only be able to return it to us if it is faulty, as it will have been specially made and cannot be resold. *Standard Rings Sizes - Ladies I - O, Gents L - V

    Cancellation & Return

    We are confident you will be delighted with your Hatton Jewels purchase.

    However, you do have the option of returning items to us within 30 days of receipt for a full refund or exchange if you decide that the item is not right for you or the goods are faulty. We regret that we cannot offer refunds or exchanges on goods that have been worn, damaged or have had any alterations by a third party. Returned items can only be accepted if they are:

  • In the same condition they were received
  • With all original paperwork and documents
  • In the original packaging
  • Via the returns procedure detailed below
  • Failure to do so will result in the item being returned to you. Please complete the following procedure should you decide to make a return.
  • Call us on 0203 116 0069 or e-mail info@hattonjewels.com within 30 days from the receipt of your purchase. We will give you a unique authorisation code which you must write on the original invoice which you need to include in the package.

    Address your package to Hatton J Ltd, 5 Hatton Place, London, EC1N 8RU. For security reasons please do not write ‘Jewels’ anywhere on the outside of the package.

    Post the parcel using the Special Delivery service available at the post office. We recommend that you obtain proof of posting. We cannot be held responsible for any items that are lost in transit.

    Once your package has been received by Hatton Jewels Ltd it will be assessed to verify that the item has been returned in the original condition. Once verified a full refund or exchange will then be issued.


    Every effort is made to deliver your purchase as swiftly as possible. You will be sent a confirmation of delivery date at the time your order is confirmed.

    For items that are in stock we aim to deliver to you within 5-7 days. If we cannot deliver within the agreed time we will notify you immediately and with your agreement arrange an alternative date. Items listed under 'Express Delivery' are items which are currently in stock and can be delivered within 5-7 days. Depending on the rate at which the payment clears, we might be able to deliver it to you sooner.

    All items dispatched are fully covered by insurance whilst in transit, and must be signed for on delivery. At this point they become the property of the purchaser and our insurance no longer applies. Please be satisfied that the parcel has in no way been tampered with in transit before accepting delivery.

    Hatton Jewels Ltd shall not be liable for any delay or failure to perform any of its obligations or promises if the delay or failure results from events or circumstances outside its reasonable control.

    Information on our website

    Whilst we make every attempt to ensure that our online catalogue is as accurate as possible errors can occur. Prices are subject to change without notice and will be confirmed upon receipt of your order. We may alter images for presentation purposes. Colour and size may vary slightly due to different monitors.

    If a product is not in stock and we are able to replicate it, this does not apply to antique pieces, Hatton Jewels guarantee the carat weight listed on the product as minimum and guarantee the same quality of gemstone, metal and workmanship for the order placed.

    Lifetime Warranty

    All Hatton Jewels handmade pieces come complete with a lifetime manufacturer’s warranty that covers any manufacturing defects and any necessary repair will be conducted free of charge under the following terms and conditions:

  • The item is identified by our production department as being defective as a result of a manufacturing default.
  • The item has not had any damage as a result of mishandling or Inappropriate impact (eg. knocks, dents or pressure), and has had no alteration, manipulation, repair or care by a service provider apart from ourselves or is the consequence of normal wear and tear.
  • Proof of purchase must be presented.
  • This does not apply on antique pieces or signed jewellery.
  • In order to ensure all stones are secure within your piece we advise having your piece checked by a jeweller at regular intervals.

    If purchased from ourselves even if not covered by guarantee we endeavour to resolve at the lowest price possible

    Repairs and Alterations

    All repairs on jewellery that has not been purchased through Hatton Jewels are completed at the customer’s risk. We will guarantee the specific work we complete for 1 year.


    If you have a complaint or concern please contact:

    Hatton Jewels Ltd

    5 Hatton Place
    EC1N 8RU
    Tel: 0203 116 0069
    e-mail : info@hattonjewels.com