Meet the Team- Bethany, Marketing and Social Media Coordinator
What is your main role within Hatton Jewels?
As the Marketing and Social Media Coordinator for Hatton Jewels, I research, develop and implement strategies to enhance brand awareness and engagement across all marketing platforms. Ultimately aiming to build and nurture client relationships and improve our customers journey with us.
A significant portion of my responsibilities involves the continuous development of our website, which includes photographing and uploading new pieces, designing new pages, and collaborating with our web development team to bring these designs to life.
I also create and manage content for our social media platforms, monitor and analyse trends and performance metrics, and work closely with other team members to ensure our social media activities align with broader marketing campaigns. This coordination helps maintain a consistent brand voice across all digital channels.
Additionally, I manage our email marketing efforts, crafting communications that inform our audience about new products, industry news and trends, and exclusive offers.
What is the most interesting thing you have learnt about jewellery so far?
Where do I start? Every day is a learning experience, revealing the intricate details that go into creating a single piece of jewellery. This complexity is what makes jewellery so special and such an essential part of personal expression.
When I first joined Hatton Jewels, I had no idea how unique each diamond could be. Each one has its own history and story, which I find incredibly fascinating. I love delving into the specifics of a piece of jewellery, from diamond cuts to colour and clarity grading.
These elements contribute to the individuality of each diamond. It's wonderful to see that there is a perfect fit for everyone, catering to diverse styles and preferences.
What is the content creation you most enjoy working on?
Working with jewellery offers a vast array of creative opportunities. I enjoy showcasing our stunning pieces, providing behind-the-scenes glimpses into our process, and producing informative and educational content. The jewellery industry holds many secrets to those outside of it, and I find it incredibly rewarding to share insights into our world. Creating video content is particularly enjoyable for me, as it allows our audience to fully appreciate the beauty and craftsmanship of each piece.
Beyond the social aspect of content creation, I also really enjoy the work involved in optimising and updating our website. This includes everything from researching and designing new pages, capturing the imagery, writing engaging content, and crafting layouts that best highlight our jewellery, to refining and enhancing existing pages.
What is my personal style of jewellery?
I’m lucky, as one of the first people to see our new stock, I’m always getting a look at our new in pieces from our bespoke creations to gorgeous statement pieces to the branded items we add to our pre-owned collection, I get to see it all. Personally I’m a yellow gold girl, I just think it’s a warming colour and shows off beautifully any gemstones, emeralds are probably my favourite gemstone closely followed by Diamonds.I love a simplistic design, something from VCA’s alhambra collection or a Cartier SM Love bangle are certainly on my wishlist. My favourite item of jewellery to wear would be earrings, I’d love to have a gorgeous pair of Diamond studs.
What are some of your other passions in life?
Being active is a huge passion of mine, especially in the form of running! Having completed multiple charity runs and a half marathon, I love the challenge of aiming for a new personal best and the sense of community that comes with running a race.
As a coffee lover, you will often find me exploring and discovering new coffee shops in my spare time, especially in the sunny weather and I also find they are a great destination to end a good run. My other passions include getting creative with painting, candle making and photography.
It also goes without saying that at Hatton Jewels we are all passionate about dogs and I adore my furry companions at home in the form of our family pets Bella, a Weimaraner, and Daisy, a Beagle-Chow.