What is your main role within Hatton Jewels?
My primary responsibility is to manage and optimize our Digital Marketing channels to enhance our online visibility on search engines. This involves implementing effective SEO strategies, conducting keyword research, and analysing website performance to ensure we rank highly in search results. Additionally, I collaborate with the design team to improve the site’s layout and functionality, aiming to create the best possible user experience for our customers. Beyond these tasks, I also contribute to our "In The Loupe" blog, crafting insightful articles that educate and engage our audience on various aspects of jewellery. My role is a blend of technical expertise and creative input, all aimed at driving growth and enhancing our online presence.
What do you enjoy most about your role?
What I enjoy most about my role is the constant discovery and learning process. I love finding new and innovative ways to grow our online presence and share the incredible jewellery available at Hatton Jewels with a wider audience. It's immensely satisfying to see our visibility improve and to know that more people are discovering the beauty and craftsmanship of our pieces.
Additionally, researching for the "In The Loupe" blog is a fascinating aspect of my job. I get to delve into the rich history of jewellery and uncover intriguing facts about gemstones and their origins. This research not only enhances my own knowledge but also allows me to create engaging content that educates and captivates our readers.
What is your personal style of jewellery?
My personal style of jewellery leans towards minimalism. I believe that less is more, so I prefer a few carefully chosen pieces that make a subtle statement. A couple of bracelets and a necklace (which the team helped me with) are typically enough for me,
I do have a soft spot for vintage watches and am fascinated by their timeless look; although I haven’t taken the plunge into collecting them just yet! Another piece I admire is a Black Onyx ring, which I think can add a striking touch to any outfit with its bold and classic appeal.
What are some of your other passions in life?
Outside of my role at Hatton Jewels, I have a diverse range of passions. I love kitesurfing whenever I get the chance, and during the winter months, you can often find me snowboarding down the slopes. However, recently I’ve also become a convert to Paddle!
Music is another major passion of mine—I enjoy both writing and playing music. I find it's a great creative outlet for me.
Traveling is something I deeply cherish. Over the past five years, I’ve had the incredible opportunity to visit over 30 countries. Each destination offers new experiences, cultures, and perspectives, which I love.
