Meet the Team - Sacha, Public Relations + Communications Specialist
To contact Sacha, please email at sacha.pr@hattonjewels.com
What is your main role within Hatton Jewels?
At Hatton Jewels, my primary responsibility revolves around crafting and executing the brand's public relations and communications strategy. In this role, I outreach to a diverse array of publications, targeting both trade and consumer audiences. By fostering relationships with key media outlets, I work to secure valuable coverage that elevates the brand's visibility and reputation within the industry.
One of the cornerstones of my role is to shape the brand's image through strategic storytelling and impactful messaging. By identifying compelling narratives, I ensure that our communications resonate with our target audience, effectively communicating the essence of Hatton Jewels and what sets us apart in the competitive jewellery market.
Furthermore, I constantly monitor industry trends and consumer insights to inform our communications approach, ensuring that we remain relevant and responsive to the evolving needs and preferences of our audience. By staying ahead of the curve and adopting resourceful practices, I contribute to the ongoing success and growth of Hatton Jewels in the dynamic world of luxury fine jewellery
What are your favourite publications to read for jewellery content?
In my pursuit of insightful and captivating jewellery content, I find myself drawn to a variety of publications that cater to different aspects of the industry. Among my favorites is Tatler Magazine, a tier A publication renowned for its impeccable taste and luxurious offerings. Both online and in print, Tatler never fails to captivate me with its monthly Tiara edit, a fantastic homage to the timeless elegance of antique tiaras. Similarly, I love to read the monthly Town & Country Magazine. Each issue offers a stunning selection of exquisite items, from statement pieces dripping with diamonds to heirloom-worthy treasures steeped in history.
However, I love to start my mornings scouring the online platforms of trade publications such as Retail Jeweller, Professional Jeweller, and The Jeweller (NAJ Magazine). These invaluable resources consistently deliver pivotal news updates, market analyses, and consumer insights that not only inform our communications strategy at Hatton Jewels but also spark innovative business ideas. By staying informed and engaged with the pulse of the industry, I am better equipped to navigate the ever-evolving landscape of luxury jewellery, and effectively position the brand for success.
What if your personal style of jewellery?
One of the best parts of my role is that I get to play with all the gorgeous jewellery that comes through our doors. From stunning statement pieces to delicate designs, I get to experience it all. But if I had to choose a personal style, I’d have to say I’m a sucker for statement pieces with larger vibrant gemstones, pearls or Diamonds. While I appreciate the beauty of intricate designs, I’m personally drawn to simplicity. There’s just something about clean lines and elegant simplicity that speaks to me. I also love the odd signed item of jewellery. One of my favorite brands in this regard is Van Cleef & Arpels- I am obsessed with their Mother Of Pearl Alohambra Bracelet. Their pieces are not only exquisite but also hold a certain timeless charm that I adore.
What are some of your other passions in life?
While my days are filled with all things fashion and glitzy jewellery, you'll often find me indulging in my other passions. As a massive foodie, I love nothing more than exploring the newest and trendiest restaurants in town, as well as discovering quirky cocktail bars where I can enjoy unique and creative drinks.
If it's a sunny weekend in London, you'll find me out on the water, kayaking along the river and soaking up the sunshine, followed by a hearty barbecue in the evening, surrounded by good company and great food.
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