Meet the Team- Sacha, Social Media and Jewellery Coordinator
For this weeks blog, we've lined up an interview with our Social Media & Jewellery Coordinator, Sacha Pritchard, who's going to tell us some of her experience working here at Hatton Jewels and about her favourite jewellery pieces we get to see through our door, so without further ado, say hello to Sacha!
What do you love most about working in jewellery?
I have always gravitated towards pretty things that sparkle, so being surrounded by gorgeous items of fine jewellery everyday definitely feels like a treat. I love how much pleasure a piece of jewellery can bring to an individual and relish in how it can make you feel elegant, empowered and beautiful. I appreciate how jewellery is so inclusive; there is a style and collection for everyone, and no two pieces of fine jewellery will ever be identical. As we specialise in bespoke services, it can be one of the most rewarding and magical experiences to create someone’s perfect piece of jewellery. Being a hopeless romantic, I get so excited when the team are designing an engagement ring, the anticipation and enjoyment of listening to the customer's romantic story of how and when they are ‘popping the question’. My favourite part however, is getting the news once they have proposed and receiving the picture of that magical moment. You can see so much joy in that one photo, and it’s instances like that which certainly brightens your day.
What is your main role within Hatton Jewels?
I am responsible for the marketing and growth of the social media channels, and like to educate and inspire our audiences with the style and type of content I upload. My job involves a lot of research and fashion forecasting upcoming trends; this is because it impacts the interaction and type of visuals our followers want to see. I enjoy this process of researching as its vital to implement new and fresh ideas into the digital marketing. I have noticed jewellery is no longer confined to traditional styles, but instead used as a means of self-expression and identity. As a business, it’s really important to be up-to-date with the latest industry trends and ensuring we aware of the latest fashion movements involved with the service we are proving.
What is the most interesting thing you have learnt so far?
Jewellery has a huge amount of culture and history, so when you divulge into a certain area, I always find myself learning so many new things I didn’t know. I recently wrote a piece on the origin of ‘Old Cut’ Diamonds which I found so interesting when researching. I learnt that all old cut Diamonds were most popular during the 1800’s until the late 1900’s, and all meticulously cut by hand under candlelight conditions using a manual Diamond Cutting wheel and pedal. I couldn’t help but picture this utterly romantic setting of a workman skilfully filing these precious stones for hours at his desk.
What is my personal style of jewellery?
I enjoy wearing collectable items as I regard them as investments. I keep adding lots of gorgeous pieces onto my wishlist from our ‘Signed Jewellery’ collection. Being one of the first few people to see our new stock, as you can image, there is a huge amount of temptation! I currently have my eye on our ‘pre-owned Cartier love bracelet’ and our ‘Tiffany and Co Rose Gold Atlas hoop earrings’. I like my jewellery to be fashionable but still unique which is why I enjoy creating my own pieces. I love our stacking rings as they are really popular at the moment, and you can customise your own piece if you have a desired colour scheme. Small hoop earrings are very on-trend at the moment, as I see a lot of people wearing little ‘huggies ’which looks really stylish. We design these gorgeous pair of Diamond hoop earrings which I absolutely love, and of course always need!
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