What you should know before buying diamonds online…
Purchasing jewellery online has never been so popular! With so many options to choose from; increased buyer confidence, super easy returns, and technology such as 360 viewing of pieces, it has never been easier to find the exact piece of jewellery for your needs! However, there are still important reasons to see the jewellery you are buying in person, especially when it comes to loose diamonds. Which is why Hatton Jewels still operate both an online and in person shopping experience, with our boutique appointment only showroom in Hatton Garden.
Here are just some of the reasons we think it’s important to
come in and have a visit:
Diamonds are not just
about the 4 C’s
You cannot completely sell a feeling on the Internet.
Selling a loose diamond is not just about symmetry and the technicalities of
the 4 C’s, it’s also about the feelings that this diamond will elicit when it
is purchased and when it is given. It’s a personal choice beyond the
technicalities and construct of the diamond.
No matter the
technology, a diamond shines best in real life
Nothing can compare to the sparkle of a diamond when seen in
person. While we are talking about the letters and numbers of the 4 C’s, loose
diamonds are so much more than that. You can’t truly experience the sparkle,
shine and depth from a picture online.
You can get a more
detailed view
This brings us to where is the inclusion? How bright is the
diamond? What is the quality? Is there a haze? What does it look like through a
loupe? These are things you cannot know if you are buying loose diamonds online
with an untrained eye. At Hatton Jewels, our master jewellers are on hand to
guide you through each of these processes, so you can truly understand every
facet of the diamond you are buying and offer any advice on your potential
purchase.
You can be comforted in
the knowledge you diamond will be looked after
Because a diamond is forever, what are you going to do if
your diamond gets a chip or your ring loses a stone? Most Internet sites will
not provide maintenance, experience or service. When you buy from a jeweller
such as Hatton Jewels, you also get our expertise and time, guarantee and
appraisal. You can bring your ring in to keep it clean and maintained for as
long as you own the piece and often you can upgrade your diamond for just the
cost of the upgrade.
There are so many
intricacies with colour and clarity
There are so many ranges of colours and clarities when it
comes to diamonds that is not just as simple as D – Z for colour and FL to I3
for clarity. If it were, then all D FL diamonds would look alike and they
don’t. You can’t possibly see the differences in these diamonds and compare them
on the Internet.
We hope this has helped you understand the reasons why it’s
a better experience to come in and see any diamonds you like before purchasing
them. If you have any questions, just get in touch with our friendly team.
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