What you should know before buying diamonds online…
Purchasing jewellery online has never been so popular! With so many options to choose from; increased buyer confidence, super easy returns, and technology such as 360 viewing of pieces, it has never been easier to find the exact piece of jewellery for your needs! However, there are still important reasons to see the jewellery you are buying in person, especially when it comes to loose diamonds. Which is why Hatton Jewels still operate both an online and in person shopping experience, with our boutique appointment only showroom in Hatton Garden.
Here are just some of the reasons we think it’s important to come in and have a visit:
Diamonds are not just about the 4 C’s
You cannot completely sell a feeling on the Internet. Selling a loose diamond is not just about symmetry and the technicalities of the 4 C’s, it’s also about the feelings that this diamond will elicit when it is purchased and when it is given. It’s a personal choice beyond the technicalities and construct of the diamond.
No matter the technology, a diamond shines best in real life
Nothing can compare to the sparkle of a diamond when seen in person. While we are talking about the letters and numbers of the 4 C’s, loose diamonds are so much more than that. You can’t truly experience the sparkle, shine and depth from a picture online.
You can get a more detailed view
This brings us to where is the inclusion? How bright is the diamond? What is the quality? Is there a haze? What does it look like through a loupe? These are things you cannot know if you are buying loose diamonds online with an untrained eye. At Hatton Jewels, our master jewellers are on hand to guide you through each of these processes, so you can truly understand every facet of the diamond you are buying and offer any advice on your potential purchase.
You can be comforted in the knowledge you diamond will be looked after
Because a diamond is forever, what are you going to do if your diamond gets a chip or your ring loses a stone? Most Internet sites will not provide maintenance, experience or service. When you buy from a jeweller such as Hatton Jewels, you also get our expertise and time, guarantee and appraisal. You can bring your ring in to keep it clean and maintained for as long as you own the piece and often you can upgrade your diamond for just the cost of the upgrade.
There are so many intricacies with colour and clarity
There are so many ranges of colours and clarities when it comes to diamonds that is not just as simple as D – Z for colour and FL to I3 for clarity. If it were, then all D FL diamonds would look alike and they don’t. You can’t possibly see the differences in these diamonds and compare them on the Internet.
We hope this has helped you understand the reasons why it’s a better experience to come in and see any diamonds you like before purchasing them. If you have any questions, just get in touch with our friendly team.